technology

technology makes us more productive in our ever day lives. the main thing that makes us more productive is our cel phones alow us to work at home or away from the office. forgetting what we have done and not pay attention to other things we are doing. no beasue we can run technology alot better and faster and can find the info way faster but do the same if not better job of what we have to do.

Branding Project:

You are an advertising company hired to create a brand.  Money is no object for your employer.

a)     Describe the Company in as much detail as possible.

-          Who are you? Buck Slayer

-          What do you do?  sell and create hunting knives

-          Who is your target audience?  hunters

You are a large advertising company:

b)     Create a marketing survey for your target audience.  What do you need to know about them in order to tailor a campaign towards them?

What kinda knife they want. How big they want it, what they want on it, what they want it to look like, what they want it to look like, what they will be used for, how much it should cost, what it should be made of , how durable it should  be, what kina case do you need.

c)      After giving your survey, what are the ‘Reptilian Hot Buttons’ you intend to target in your campaign?  What core needs do you intend to address through branding?

d)     What metaphors will you use to address these needs?

e)     Create a Logo and Slogan. 

f)       Describe your tactics.  How will you utilize mass media to reach your target audience?

g)     Choose at least four strategies and create models for each.

ie – Write a script for a television commercial, plans for a concept store, create a reward incentive card, outline a plan for inclusion in a film or television show, create and hand out ear plugs at a

How will you make your brand stand out?  How will you hit the ‘Reptilian Hot Buttons’ you are targeting?

How will you ensure that you are (quotation from board)

How will you apply coercive techniques – remember that, “If the audience knows it is advertising, it is not working.”

f) All of this will be compiled in a folder and handed in as a proposal to the owners of the company.

Due Date:  January 7, 2010.

wikileaks

Wikileaks is a non profit media organization which is devoted to government problems and ideas. They keep the identity of the people who give the infromtion secret. The big wory is about the news that is open to a lot of people. The governement is un happy with what they are spreading and also whit what infromation is given out. wiki leaks is a illeagal publication that is given away secret information about things that are not suposed to be told to the general public.

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debit in the cards for tim hortons

Tim hortons said tuesday that they will now be accepting interact debit cards from now on. they had tested this in western canda befor anouncing this. they started it in 2003 and now say that there is no problems to use a debit card. tim hortons is a proud partner and glade to make the value and speed of the debit card better. only 90 percent of stores will accept debit for now the others don't want to. Tims looks forward to helping coustamers with hot woring about having cash on hand. they sarted with master card 3 years ago and that worked out well so this will help more.tims is the biggest resarunt in canada and the 4th in north america. this should help all the 3703 restarunts in the world. http://www.theglobeandmail.com/globe-investor/debit-in-the-cards-for-tim-hortons/article1809938/

win-lan sues time warner

the company win lan is sues time warner. they say time warner is seatling their patented ideas for their cable company. this is a big sue and it is not common for these two companies. this is the most uncommon sue in a long time. they will do this in eastern texas. there are more then 2 companies and they  don't know the amount yet.

need for speed hot persuit

The new video game need for speed hot persuit is said to be a great game for everyone. some poeple like to be in the front running away and others chacing whell in this game you can do both. you can be the convict or the cops. the games new geographic background has everything in it from city to seaside to country to forest. There are lots of new roads and detoures with tunnels and everthing. the graphics are said to be the latest and greatest that we have ever seen from them. the raters gave it a 4.5 out of 5 and they all seem to love it. the proble is that it lacks good crashes but other then that it is great to play. you can play it on the xbox 360, ps3, and pc. This game is one that lots of people will want to get.
http://www.theglobeandmail.com/news/technology/personal-tech/games-archive/review-hot-pursuit-will-get-your-heart-racing/article1808526/