Branding Project:
You are an advertising company hired to create a brand. Money is no object for your employer.
a) Describe the Company in as much detail as possible.
- Who are you? Buck Slayer
- What do you do? sell and create hunting knives
- Who is your target audience? hunters
You are a large advertising company:
b) Create a marketing survey for your target audience. What do you need to know about them in order to tailor a campaign towards them?
What kinda knife they want. How big they want it, what they want on it, what they want it to look like, what they want it to look like, what they will be used for, how much it should cost, what it should be made of , how durable it should be, what kina case do you need.
c) After giving your survey, what are the ‘Reptilian Hot Buttons’ you intend to target in your campaign? What core needs do you intend to address through branding?
d) What metaphors will you use to address these needs?
e) Create a Logo and Slogan.
f) Describe your tactics. How will you utilize mass media to reach your target audience?
g) Choose at least four strategies and create models for each.
ie – Write a script for a television commercial, plans for a concept store, create a reward incentive card, outline a plan for inclusion in a film or television show, create and hand out ear plugs at a
How will you make your brand stand out? How will you hit the ‘Reptilian Hot Buttons’ you are targeting?
How will you ensure that you are (quotation from board)
How will you apply coercive techniques – remember that, “If the audience knows it is advertising, it is not working.”
f) All of this will be compiled in a folder and handed in as a proposal to the owners of the company.
Due Date: January 7, 2010.
